The brand was founded by Toshihiko Yoshizawa aka Punchypower in shanghai in 2020.  The year 2020 was the year of disasters which was caused by Covid-19 and other natural disasters. The situation made us all rethink about how we work, how we produce and consume.  Therefore he wanted to create a brand which focuses on ethical consumerism.  The main objective of the brand is to promote a movement to buy ethically-made products that support small scale manufacturers and local artisans.  The aim is not only to reduce damages we already have made to our environment by avoiding over-producing and over-consuming, but to preserve knowledge, techniques, tradition and culture of local artisans. Consequently our products are hand-made, designed to be timeless, long lasting and importantly made to order as well.